Campaign Development
You want to get results for your student constituents. The problems are easy to identify:
- Skyrocketing tuition
- Not enough campus parking
- Cost of textbooks shooting through the roof
- Poor quality off-campus housing
- Unfair city ordinances that single out college students
- Decrease in campus services due to budget cuts
- No existing faculty evaluation program
- And the list goes on
But the solution - and getting that solution implemented - is not that easy.
In order to get real results, you need a real campaign. The SET Project has been working with student governments for 30 years to help craft real, strategic campaigns that produce results. We worked with the Arizona
Students Association to develop a statewide budget campaign that resulted in reversing a proposed tuition hike for all public universities. We advised the Associated Students of Colorado and their twelve member campuses in their inaugural campaign, helping them win an additional two million dollars in higher education funding.
The SET Project will work directly with your student government to help you research a problem, come up with key strategies to solve that problem, and run an issue campaign.
Here's an outline of what a typical 10-Week Campaign Consultation from the SET Project could focus on:
- Week 1: Researching the Problem
- Week 2: Powermapping and Developing a Strategy to Win
- Week 3: Making a Campaign Plan and Recruiting Your Leadership Team
- Week 4: Getting the Word Out
- Week 5: Building a Coalition
- Week 6: Planning a Lobbying Event
- Week 7: Developing Your Message
- Week 8: Recruitment and Publicity
- Week 9: Lobbying Decision-Makers
- Week 10: Debrief and Next Steps
Case Studies:
