SGA Top Tip of the Week: Building Your Visibility on Campus
Part of building a strong student government is making sure that everyone on campus knows who SGA is, what you do, and how they can help.
In the long run, visibility helps to educate the campus about your accomplishments, increase your reputation as a group that gets things done, set the stage for students to get involved with SGA, and increase turnout at your events.
To do visibility well, they key is to "saturate the campus".
- "Saturating the campus" means that the average student walking through campus will see your visibility three times.
- That means doing a lot of visibility, doing it everywhere, and using multiple different tactics.
There are three steps to saturating the campus, AKA "How to Organize a Visibility Blitz":
- Figure out your message
- Develop your plan
- Recruit volunteers and leaders
1) Figuring out your message:
- Know your audience. What positive message appeals to the widest range of people?
- Define your message clearly and simply.
- Ask yourself, would this message move you to action?
"GO VOTE TODAY!"
"INTERNSHIPS WITH SGA!"
"SAVE STUDENT AID!"
2) Developing your plan:
- Have specific goals for everything. (How many posters up, how many chalkboards chalked, how many fliers handed out, etc.)
- Make sure you have enough quantity and variety that the whole campus will see it.
3) Recruiting volunteers and leaders
- Even with the best plan, visibility won't just happen!
- The best thing to do is assign a leader to each tactic. (For example, have a "Postering Coordinator", a "Facebook Coordinator", etc.)
- Then get everyone in SGA to volunteer a few hours each to help make your plan happen!